Liu et al. (2018) present a study that implements the conceptual modality switch (CMS) paradigm, which has been used to investigate the modality-specific nature of conceptual representations (Pecher et al., 2003). Liu et al.‘s experiment uses event-related potentials (ERPs; similarly, see Bernabeu et al., 2017; Collins et al., 2011; Hald et al., 2011, 2013). In the design of the switch conditions, the experiment implements a corpus analysis to distinguish between purely-embodied modality switches and switches that are more liable to linguistic bootstrapping (also see Bernabeu et al.
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Research has extensively investigated whether conceptual processing is modality-specific—that is, whether meaning is processed to a large extent on the basis of perceptual and motor affordances (Barsalou, 2016). This possibility challenges long-established theories. It suggests a strong link between physical experience and language which is not borne out of the paradigmatic arbitrariness of words (see Lockwood, Dingemanse, & Hagoort, 2016). Modality-specificity also clashes with models of language that have no link to sensory and motor systems (Barsalou, 2016).