Liu et al. (2018) present a study that implements the conceptual modality switch (CMS) paradigm, which has been used to investigate the modality-specific nature of conceptual representations (Pecher et al., 2003). Liu et al.‘s experiment uses event-related potentials (ERPs; similarly, see Bernabeu et al., 2017; Collins et al., 2011; Hald et al., 2011, 2013). In the design of the switch conditions, the experiment implements a corpus analysis to distinguish between purely-embodied modality switches and switches that are more liable to linguistic bootstrapping (also see Bernabeu et al.