Event-related potential experiment investigating conceptual modality switching, finding early-onset negativity effects (160-750 ms) that increase over time, suggesting sensory regions have a functional role in conceptual processing and supporting the compatibility of distributional and embodied processing.
An ERP study demonstrating that conceptual modality switch effects emerge within 200ms and increase throughout processing, supporting the role of perceptual simulation in conceptual processing while suggesting that both amodal and modal systems contribute to cognition.
Traditionally, the second word presented (whether noun or adjective) has been the point of measure, both for RTs and ERPs. Yet, could it be better to measure at the first word?